The How-To Guide to Hospital Branding


The How-To Guide for Brand Building

A Step-by-Step Process for Healthcare Marketers

Twenty-eight years of healthcare marketing has taught us that a differentiating, relevant, and inspiring brand makes every marketing effort more effective. Read our new white paper to learn our step-by-step process for branding and positioning hospitals, physician practices, and healthcare provider networks.

“The How-to Guide for Brand Building” outlines how to:

  • Analyze your brand, competitors, and audience;

  • Identify your brand position, core values, and creative direction;

  • Communicate your brand position; and 

  • Establish systems to manage and sustain your brand position.

Download the white paper here.


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